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About 1.4 million women carry driver’s licenses, and 45% of new car purchases were by women. Perhaps most notable: on average, women tend to keep their cars significantly longer than men. As a … read more

Every auto repair shop can expect slow periods now and then, especially in a slow economy. When this happens—particularly when it drags on—a lot of shops might be tempted to lower their prices in an … read more

Making mistakes when marketing your small business can cost you big money, and this is perhaps even more true for businesses in the automotive industry. To help you avoid expensive mistakes that cou … read more

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