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Why Your Shop Needs To Offer Wheel Balancing Services

Why Your Shop Needs To Offer Wheel Balancing Services

6th Dec 2021

According to 2019 statistics, there are almost 229 licensed drivers in the United States. That's a huge market that any respectable business owner should take advantage of. The best way to do that is by being an auto care shop that offers a wide variety of services like wheel balancing.

Wheel balancers can be a great way to earn more by catering to a specific need and helping your shop keep up with their many fast-paced demands.

If you want more good reasons to finally purchase a wheel balancing machine that's for sale, then this article will highlight some of the reasons why investing in car wheel balancers might be a great idea.

Tires Need to be Routinely Balanced

Experts suggest that car tires should be rotated at least every 5,000 to 7,000 miles. That means when one of your customers reached that range of mileage, you’ll be ready to offer your wheel balancing services.

If you’re worried that your customers will say no, simply explain to them the importance of having well-balanced tires. Unbalanced tires can cause violent and dangerous vibrations, especially at high speeds. These vibrations can affect a car’s suspension and even steering.

Lastly, unbalanced tires also speed up the wear and tear of wheels. This can be costly for car owners since it’ll force them to replace their tires quickly. Tell your customers that all these issues can be avoided by having their wheels balanced. A procedure that shouldn’t last longer than 5 minutes per wheel.

Wheel Balancing is Vital Part of Other Wheel-Related Services

Whether your customers are requesting a tire change, suspension work, or other tire-related services, balancing should be an integral part of the procedure. For example, if a customer comes to your shop to have an old tire replaced, you’ll need a car wheel balancer to make sure the tires are perfectly balanced and safe.

If you have a knowledgeable driver as a customer and they asked to have their wheels balanced after working on the suspension, it would look good for your shop’s reputation to already have the tool needed for their request.

Helps Your Earn Additional Revenue

Many car service centers refuse to invest in a car wheel balancer because of the initial costs. What most of them don’t realize is just how common car wheel balancers are used and how much revenue they can gain from offering the service.

The average cost of balancing a wheel is around $12. If we assume your shop is balancing at least 16 wheels a day you’ll get the following gross revenue:

  • Per day: $192
  • Per Week (6 days): $1,152
  • Per Month: $4,608
  • Per Year: $55,296

These are just rough estimates. It doesn’t cover the spikes in demand and the creative service packages your shop can come up with. Investing in a car wheel balancer can feel overwhelming at first. However, not having at least one wheel balancer could mean you’re missing out on potentially thousands’ worth of profit.

Invest in a Car Wheel Balancer

Customers these days can be pretty discerning when it comes to choosing which auto care center to trust. When they are not able to find what they are looking for in your shop, they may end up moving on to a competitor.

To stay competitive, ensure that your shop is offering a wide range of services including car wheel balancing.

JMC Automotive Equipment is your one-stop shop for high-quality car repair and maintenance equipment. If you’re looking for a reliable wheel balancing machine for sale, you can visit our website for the list of products and deals we offer.