Do you want to drive customers to your business but don’t have the budget for a traditional marketing campaign? Email marketing may be your solution. It’s a cost-effective way to generate new business and stay connected with current customers.
Not sure how to start email marketing for your auto repair shop or know what it is? Our guide will explain everything and walk you through the steps.
Understanding Email Marketing
An automotive email marketing campaign is more than sending a message to existing customers. It’s about sending the right emails to your customers.
Not every email is sent to existing customers, some are designed to bring new clients in. Knowing which message to send is part of email marketing, along with a call to action at the end. It encourages business growth and helps improve customer loyalty.
For those perhaps unaware, a call to action or CTA is that can’t miss button at the end of every article or email. This button incites readers to take action and will guide the site’s visitors to what the business wants you to see and in what order.
Is Email Marketing Effective
Email marketing is an effective tool auto repair shops can take advantage of. On average, every dollar you spend on email campaigns converts into an estimated $42. It’s pure profit for the business, and the best part is it takes very little time.
It doesn’t take long to create a short email, and automated systems take care of sending the messages to the right recipients.
Stay tuned as we will be adding a complete guide on how to create your first email marketing campaign.
Use the Right Email Marketing Messages
An email marketing campaign is only effective if you send the correct type of messages. For example, don’t send a promotional email before you’ve welcomed the recipient. You want to follow certain steps that include sending the right type of email.
Keep this email brief. The goal is to thank the receiver for providing their email address. Give them an idea of what to expect from future messages, but don’t go into detail.
Long introductory emails can scare potential customers away. You don’t want them to unsubscribe before you invite the recipient to connect with your business. It’s also a good idea to let your clients know you won’t send spam to their inboxes. You’ll only message them with relevant information.
Invite Customers to Connect
You want to send this email a few days after the welcome message. You should keep this one short. All you are doing is inviting people to connect with your social media sites. Include links for your website, Facebook account, and anywhere else your auto repair shop has an online presence.
Customers feel more connected to a business when they can follow them online. It also increases your brand’s credibility when the number of online followers increases. Your online presence also increases, and this can lead to more customers choosing to have their vehicles repaired at your automotive shop.
Create a Monthly Newsletter
Keep the monthly newsletters to one every four weeks. It keeps your brand fresh in people’s minds without spamming their inbox.
You can make the newsletters longer but avoid including useless information. Stick to what the auto repair shop is doing in the coming months. You can also include industry news customers may find interesting. You can also add links to your favorite, optimized auto repair shop marketing tips articles and keep your customers up-to-date on industry news.
Including a promotional code at the end is a good way to get consumers to reach out. Sales often increase shortly after the newsletters are sent.
Don’t Forget About Promotions
Promotional emails are a great way to drive business in. These emails are short and only concentrate on upcoming sales customers don’t want to miss.
Avoid adding unnecessary links. You already sent these in your invitation to connect emails.
Auto Repair Shop Marketing Tips
You want to remember a few things in your email marketing campaign. It helps to ensure you reach a maximum number of people.
Keep the Emails Brief
Very few people take the time to read long emails, especially from their auto repair shop. Keep the messages to a few short paragraphs. Ideally, it should take consumers less than 5 minutes to read and understand your emails.
Only Include One Point
Each email should cover one point. For example, a welcome email only introduces your business to the consumer.
Including multiple points can leave consumers confused and frustrated with your brand. Your emails may also seem desperate, and this can drive potential business away. You want the messages to reflect your business and its professionalism.
Use Automated Email Marketing
Automated email marketing is a handy tool. You can create emails for specific customers and send them automatically. It’s a time-saving tool that also reduces overall costs. Instead of taking time out of your schedule, the system takes care of the emails.
You can group customers according to their needs. Some customers may need reminder emails for routine maintenance. Others may need help finding your location or filling out insurance forms. Automated emails can take care of this, ensuring the right consumer gets the appropriate messages.
Email Customers After an Action
Your emails should reflect the customer’s action. If they make a purchase online, send a brief thank you message. When someone signs up for your emails, make sure they get a welcome one within a few days.
Customers feel appreciated when their actions are noticed, and it helps increase their loyalty to your business.
Never Sound Spammy
The last thing you want is for your emails to sound spammy. It’s one of the fastest ways to get people to unsubscribe from your mailing list.
Every email should have a purpose and only contain information that is relevant to your business and the customer.
You also want to limit the number of emails you send. Keep it to a few a month.
Start Email Marketing for Your Auto Repair Shop
Implementing an email marketing campaign is easier than you may think. It’s also a cost-effective way to bring positive attention to your brand.
When customers come into the shop, ask for their email information. From there, you can connect with consumers and drive new business into your shop.
Remember, you want to use automated tools. It simplifies the process and helps ensures no one falls through the cracks.
Do you want to learn more about email marketing and marketing tips for your business? Be sure to stay up to date with the latest news with our blog.